You’ve Got Commercials! – Bad ones. AOL’s new campaign fails in every way. By Seth?Stevenson

You’ve Got Commercials! – Bad ones. AOL’s new campaign fails in every way. By Seth?Stevenson: “Wieden and Kennedy?the folks behind the Top Speed campaign?look like geniuses when they’re making ads for Nike. That’s because Nike’s a brand that knows what it stands for, knows its own strengths, and knows what it needs to do to be successful. Compelling ad campaigns flow naturally from brands like this. AOL, on the other hand, doesn’t know what it is and doesn’t know where it’s going. Even a brilliant agency can’t make great ads for a brand with an identity crisis and a dubious product.”

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